We grow healthcare practices by turning leads into patients and patients into raving fans.

The Fusion of Two Powerful Brands

HIP creative + NEON CANVAS = ION

Two industry-leading brands united to form ION, which was built to fuel practice growth. We go beyond marketing—we drive momentum. By fusing strategic insight, bold creative, intelligent software, and real-world coaching, we help practices scale with clarity and confidence.

From marketing strategies that simplify execution, to coaching and training that strengthen teams, to software that streamlines operations, and podcasts that inspire new ideas, we deliver the support practices need to grow from the inside out. The result? Brands that are connected, growing, and positioned as the trusted voice in their communities.

How We Serve

Marketing

Our marketing services at ION Growth Agency cut through the noise with strategies that work. From branding and content to digital campaigns, we equip practices with the tools to attract, educate, and connect with patients more effectively.

Training

Business coaching, training, and podcasts at ION Growth Agency strengthen leadership and empower teams. With practical lessons, expert insights, and real-world stories, we help practices sharpen skills, grow with confidence, and stay ahead.

Software

Our intelligent software solutions at ION Growth Agency simplify the complex side of running a practice. From streamlining operations to creating smarter systems, our technology equips practices to work more efficiently and scale with clarity.

Join The Top Practices Who Are Using Our Resources

Leadership Team

Luke Infinger

Chief Executive Officer (CEO)

dr. Kyle fagala

president + orthodontist

key opinion leader (KOL)

Justin Hual

chief operating officer (COO)

Alex Rasmussen

Co-Founder

Vision + Approach

practice growth partner

Our vision is to be the most trusted growth partner in healthcare, setting the standard for full-service marketing across specialties. We believe the future of healthcare marketing mirrors the best of healthcare itself: multidisciplinary, data-informed, personalized, and built around long-term outcomes.

As we expand beyond orthodontics and dentistry into broader areas of care, we’ll lead with clarity, collaboration, and true partnership, creating a unified system where every element is aligned and built for scalable momentum.

We believe influence happens when strategic marketing, smart systems, and practical coaching fuse into one powerful current. In that space, growth accelerates and your impact multiplies.

Unified healthcare marketing

We draw a clear parallel between comprehensive healthcare and full-service marketing. Just as the best patient outcomes depend on specialists working together, sustainable growth comes from marketing experts aligned around one goal.

This approach speaks the language of healthcare providers, making complex elements like SEO, branding, and ad strategy feel familiar and connected. It builds immediate trust and positions us to grow across specialties—a long-term strategy that makes ION the go-to growth partner for providers across the healthcare landscape.

Who We Help

Orthodontists

Dentists

Oral surgeons

Dermatologists

audiologists

and more!

New Book Coming Soon

The Practice Paradox

The Practice Paradox is an upcoming book by Dr. Kyle Fagala and Luke Infinger that challenges doctors and practice owners to rethink what success really means. Too often, doctors chase models that don’t fit who they are—leading to burnout, frustration, and a practice that feels like a burden instead of a calling.

This book offers a fresh framework for building a practice that matches your personality, values, and lifestyle. With stories, strategies, and decades of expertise, it gives you the clarity and confidence to create a practice that thrives on your terms and supports the life you want.

Get a Sneak peek

On this recent episode of The Digital Orthodontist: Live!, Dr. Kyle Fagala (Orthodontist and Neon Canvas Co-Founder) and Luke Infinger (HIP CEO and Co-Founder) sit down to talk about the 6 Practice Personality Types doctors use to grow practices that actually match their personality and lifestyle.

Whether it’s running a tech-forward office or creating a lifestyle practice that only works 12 days a month, this episode is full of real examples and the marketing strategies each type needs to succeed. It’s unscripted, practical, and honestly, pretty eye-opening if you’ve ever felt like you’re swimming upstream in your own practice. It might just help you see your practice in a whole new way.

The Lifestyle Practice In-Office Course

February 26-28, 2026

This is the first ever in-office course with Dr. Kyle Fagala! Join an exclusive group of just 50 orthodontists and office managers in Memphis, Tennessee for a transformative weekend at Saddle Creek Orthodontics and Neon Canvas.

Learn to build a high-performing practice that excels in clinical care, marketing, sales, and operations while creating personal freedom and fulfillment. Walk away with a customized blueprint that achieves the ultimate paradox: increased profitability with decreased doctor time investment.

Featured Podcasts

Our podcasts bring industry leaders, proven strategies, and fresh ideas straight to your team. They’re designed to spark insight, share real-world experiences, and provide practical takeaways that help practices grow with confidence.

FAQs

What is the reason for the partnership?

Because we’re not just in this for the marketing—we’re in this for the mission. You’ve trusted us with your brand, your growth, your future. That’s not something we take lightly.

We’ve chosen to collaborate together not because we need to, but because we believe practices like yours deserve the best. And when two brands unite, the impact can be transformative—not just for marketing performance, but for operational freedom, reduced stress, and more lives served.

This isn’t about claiming more market share—it’s about creating more market value. It’s about fighting for the private practice to win, to thrive, and to lead a new standard of excellence in this industry.

Together, we’re building something best-in-class. A single, integrated force that will deliver unmatched value to each practice we serve. And ultimately, that means more successful doctors, more empowered teams, and more patients getting the care they need.

We’re doing this for the future of the private practice. And we’re just getting started.

Will marketing strategies change?

No. Each agency's current teams, contracts, and marketing strategies remain the same. Our clients will keep working with the same account manager and support team. Over time, we’ll introduce new tools and resources, but nothing changes without clear communication and the industry's best interests in mind.

What about local competitors who work with the other agency?

All accounts, data, and strategy are completely private and exclusive to our clients. Even in the same ZIP code, no two practices receive the same plan, and there is no data sharing between agencies.

What new services or tools will I have access to?

One of the main goals of this collaboration is to expand what’s available to you. Over time, you’ll gain access to new educational content, mastermind groups, books, podcasts, courses, and technology tools designed to make running your practice easier and more effective.

What’s happening next?

We're rolling out new content, tools, and opportunities including podcasts, books, mastermind events, and more. In the meantime, it’s business as usual—with even better things to come. Current clients of HIP and Neon Canvas will be the first to know when new tools and resources are available.

Success Stories

Our success stories showcase real doctors and practices who’ve transformed their vision into reality. From overcoming challenges to achieving measurable growth in team performance, systems, and profitability, these stories highlight both the impact and the confidence that comes from having strong support from a true growth partner.

ION offers strategy, marketing, business coaching and training, podcasts, software, and other resources. Earnings and income statements made by ION Growth Agency, HIP Creative, Neon Canvas, PracticeBeacon, or any of our representatives, clients, or partners are aspirational statements of your potential. These results are not typical, and we do not guarantee that you will achieve the same outcomes. Your results will vary based on numerous factors including your personal effort, business acumen, experience, and market conditions. We are not responsible for your decisions or actions. You are solely accountable for how you use our content, training, or services. Always perform your own due diligence before making any business or financial decisions. If you have questions about our programs, methods, or services, please contact us. We’re happy to explore whether our approach aligns with your goals.

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