ION connects HIP and Neon Canvas through shared technology and education, giving both brands the tools to grow and innovate while staying true to who they are.

The Power of Two Brands

HIP + NEON CANVAS = ION

ION exists to be the most trusted growth partner in healthcare by creating a unified system where strategic marketing, smart systems, and practical coaching fuse into one powerful current. We believe the future of practice growth mirrors the best of healthcare itself: multidisciplinary, data-informed, personalized, and built around long-term outcomes. Through ION, we're not claiming more market share—we're creating more market value for every practice we serve.

Vision + Approach

practice growth partner

We grow healthcare practices by turning leads into patients and patients into raving fans.

We unite technology, strategy, and education into one powerful current of innovation. Through ION, we connect HIP and Neon Canvas—two leading growth agencies—with shared tools, systems, and thought leadership that help every practice thrive.

From intelligent marketing systems to AI-powered automation and education, we give each brand what it needs to help practices grow smarter, not just bigger. While doctors focus on transforming lives in the chair, ION is behind the scenes—driving predictable growth, amplifying creativity, and fueling innovation across both ecosystems.

We’re doing more than just merging agencies. We’re building an ecosystem that turns strategy into momentum and momentum into measurable results.

Unified healthcare marketing

ION’s brand concept is built on the same principle that defines great healthcare: collaboration without compromise.

Just as the best clinical outcomes come from multidisciplinary teams working in sync, ION unites two powerhouse agencies—HIP and Neon Canvas—under a shared system of intelligence, innovation, and insight. This unified structure allows each brand to stay true to its voice and audience while benefiting from the same world-class resources behind the scenes.

ION is positioned as the ecosystem behind the brands—a fusion of creativity and predictability, artistry and analytics, vision and execution.

Join The Top Practices Who Are Using Our Resources

Leadership Team

Luke Infinger

Chief Executive Officer (CEO)

dr. Kyle fagala

president + orthodontist

key opinion leader (KOL)

Justin Hual

chief operating officer (COO)

Alex Rasmussen

Co-Founder

Three Pillars of ION

Technology + AI Innovation Hub

ION serves as the central powerhouse developing cutting-edge tools that both HIP and Neon Canvas can deploy according to their unique brand needs:

  • Intelligent Software
    Solutions that streamline practice operations

  • AI-Powered Marketing
    Automation tools like PracticeBeacon and more

  • Data Analytics
    Platforms that inform strategy across both brands

  • Custom Technology
    Solutions that can be white-labeled for each brand's aesthetic

  • Shared Development Resources
    Accelerating innovation while reducing redundancy

Education + Knowledge Platform

ION centralizes educational resources from both HIP and Neon Canvas while allowing each brand to deliver them in their own voice:

  • The Practice Paradox Book
    Co-authored by Dr. Kyle Fagala and Luke Infinger, providing frameworks for building practices that match personal values

  • Podcast Network
    Including GrowOrtho and The Digital Orthodontist: Live! as well as other industry-leading shows

  • In-Office Courses
    Including the exclusive Memphis workshop with just 50 orthodontists

  • E-Learning Platform
    Scalable digital education accessible across both brands

  • Mastermind Groups
    High-level peer learning opportunities

Leadership + Strategic Direction

ION unites leadership expertise blending creative brand vision with data-driven growth precision to create success across both brands:

  • Neon Canvas
    Brings complete brand architecture expertise—strategy, creative, design, and market positioning

  • HIP
    Brings mastery of predictable patient flow backed by data-driven growth frameworks

  • A Perfect Marriage
    Powerful branding meets predictable growth systems

  • Unified Approach
    To industry challenges while respecting brand autonomy

  • Shared Mission
    Empowering private practices to thrive

Who We Help

Orthodontists

Dentists

Oral surgeons

Dermatologists

audiologists

and more!

Choose Your Own Adventure

THE ION ADVANTAGE

ION enables doctors to select the path that resonates with their practice personality. Both paths are powered by the same world-class technology, education, and thought leadership. It's about which approach naturally aligns with how you want to show up in your market.

HIP

  • Masters of systematic growth with proven frameworks

  • Deep expertise in the patient journey and sales process

  • Excellence in comprehensive, full-service marketing execution

  • Strong focus on measurable ROI and data-informed decisions

Neon Canvas

  • Specialists in bold brand design, positioning, and storytelling

  • Creators of distinctive campaigns that break through and build loyalty

  • Experts in digital strategy, search engine optimization, and online patient acquisition

  • Trusted leaders in orthodontic marketing with a dynamic, forward-thinking approach

New Book

The Practice Paradox

The Practice Paradox is a book by Dr. Kyle Fagala and Luke Infinger that challenges doctors and practice owners to rethink what success really means. Too often, doctors chase models that don’t fit who they are, which leads to burnout, frustration, and a practice that feels like a burden instead of a calling.

This book offers a fresh framework for building a practice that matches your personality, values, and lifestyle. With stories, strategies, and decades of expertise, it gives you the clarity and confidence to create a practice that thrives on your terms and supports the life you want.

The Practice Paradox reveals the simple but powerful shifts that transform your practice from a demanding taskmaster into a vehicle for freedom, fulfillment, and growth.

Buy your copy for only $19.95, plus get a free Practice Personality assessment with tailored next steps.

PODCAST: PRACTICE PERSONALITy types

On this recent episode of The Digital Orthodontist: Live!, Dr. Kyle Fagala (Orthodontist and Neon Canvas Co-Founder) and Luke Infinger (HIP CEO and Co-Founder) sit down to talk about the 6 Practice Personality Types doctors use to grow practices that actually match their personality and lifestyle.

Whether it’s running a tech-forward office or creating a lifestyle practice that only works 12 days a month, this episode is full of real examples and the marketing strategies each type needs to succeed. It’s unscripted, practical, and honestly, pretty eye-opening if you’ve ever felt like you’re swimming upstream in your own practice. It might just help you see your practice in a whole new way.

The Lifestyle Practice In-Office Course

February 26-28, 2026

This is the first ever in-office course with Dr. Kyle Fagala! Join an exclusive group of just 50 orthodontists and office managers in Memphis, Tennessee for a transformative weekend at Saddle Creek Orthodontics and Neon Canvas.

Learn to build a high-performing practice that excels in clinical care, marketing, sales, and operations while creating personal freedom and fulfillment. Walk away with a customized blueprint that achieves the ultimate paradox: increased profitability with decreased doctor time investment.

Featured Podcasts

Our podcasts bring industry leaders, proven strategies, and fresh ideas straight to your team. They’re designed to spark insight, share real-world experiences, and provide practical takeaways that help practices grow with confidence.

FAQs

What is the reason for the partnership?

We're not just merging agencies—we're creating an ecosystem. ION represents shared innovation, not homogenization. Each brand maintains its culture, team, and client relationships

Your Practice, Your Choice, Our Commitment

• ION ensures both brands can offer best-in-class solutions

• No client data sharing between brands—complete confidentiality maintained

• Same trusted teams, enhanced capabilities

Will marketing strategies change?

No. Each agency's current teams, contracts, and marketing strategies remain the same. Our clients will keep working with the same account manager and support team. Over time, we’ll introduce new tools and resources, but nothing changes without clear communication and the industry's best interests in mind.

It's the same knowledge in your language. We can create world-class education delivered in the voice that resonates with your practice. We can produce content that adapts to how you learn best, not one-size-fits-all.

What about local competitors who work with the other agency?

All accounts, data, and strategy are completely private and exclusive to our clients. Even in the same ZIP code, no two practices receive the same plan, and there is no data sharing between agencies.

What new services or tools will I have access to?

Technology should multiply impact, not divide resources. We are one team creating tools for two distinct brand experiences, which creates faster innovation cycles benefiting all clients.

One of the main goals of this collaboration is to expand what’s available to you. Over time, you’ll gain access to new educational content, mastermind groups, books, podcasts, courses, and technology tools designed to make running your practice easier and more effective.

What’s happening next?

We're rolling out new content, tools, and opportunities including podcasts, books, mastermind events, and more. In the meantime, it’s business as usual—with even better things to come. Current clients of HIP and Neon Canvas will be the first to know when new tools and resources are available.

Success Stories

Our success stories showcase real doctors and practices who’ve transformed their vision into reality. From overcoming challenges to achieving measurable growth in team performance, systems, and profitability, these stories highlight both the impact and the confidence that comes from having strong support from a true growth partner.

ION offers strategy, marketing, business coaching and training, podcasts, software, and other resources. Earnings and income statements made by ION Growth Agency, HIP Creative, Neon Canvas, PracticeBeacon, or any of our representatives, clients, or partners are aspirational statements of your potential. These results are not typical, and we do not guarantee that you will achieve the same outcomes. Your results will vary based on numerous factors including your personal effort, business acumen, experience, and market conditions. We are not responsible for your decisions or actions. You are solely accountable for how you use our content, training, or services. Always perform your own due diligence before making any business or financial decisions. If you have questions about our programs, methods, or services, please contact us. We’re happy to explore whether our approach aligns with your goals.

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