THE PRACTICE PARADOX
Avoid Burnout.
Embrace Balance.
Build the Practice You Actually Want.
Buy your copy of The Practice Paradox by Orthodontist Dr. Kyle Fagala and Business Strategist Luke Infinger for only $19.95, plus get a free Practice Personality assessment with tailored next steps.
Most orthodontists and dentists are taught how to succeed clinically, but not how to design practices that actually serve their lives. The Practice Paradox reveals the simple but powerful shifts that transform your practice from a demanding taskmaster into a vehicle for freedom, fulfillment, and growth.
Why This Book Matters
We’ve watched too many doctors sacrifice family dinners, vacations, and peace of mind chasing a version of success that left them exhausted.
Somewhere along the way, the joy of changing lives gets buried under production goals, staffing fires, and never-ending to-do lists. What began as a calling turns into a cycle—more patients, more hours, more pressure—without ever feeling like enough.
The truth is: the very traits that make you an excellent doctor—discipline, focus, and drive—can quietly build a practice that drains you. You care deeply and work tirelessly, but that same perfectionism can lead straight to burnout. That’s the practice paradox.
This book is your chance to break free. The Practice Paradox is a proven framework built from real practices that have gone from overwhelmed to optimized. You’ll discover what separates the doctors who thrive from those who silently struggle behind the mask of success.
You don’t have to choose between a thriving practice and a fulfilling life. You can have both, and this book shows you how.
Inside the Book
A Roadmap To Escape the Burnout Trap
Personality
How to diagnose your “Practice Personality” and identify the hidden patterns shaping your growth and stress levels.
Leadership
The leadership habits of thriving teams and the cultural blind spots that sabotage them.
Framework
A proven framework for growth and systems that create momentum without burnout.
Purpose
The secret to balance and purpose so your success at work fuels—not drains—your life.
Testimonials
What Other Doctors Are Saying
“I’ve known Kyle since our days in residency, and over the years we’ve had countless conversations about how to grow a great practice without losing yourself in the process. The Practice Paradox captures that exact tension—between ambition and sustainability, between excellence and burnout. It’s full of real-world insights and fresh ideas that every orthodontist, at any stage of their journey, can learn from. This one will stick with me.”
Dr. Grant Collins, DDS, MS
Collins Orthodontics
“As someone who has worked with Neon Canvas for years, I can say undeniably that Dr. Kyle gets it! His book “The Practice Paradox” deals with something I have wrestled with for a long time—how do you keep your standards high without losing yourself in the process? This is not just any marketing book, it is a real honest roadmap to building a practice you are proud of AND having a life outside of it! If you ever felt stuck or stretched too thin, this is the book you need!”
Dr. Melanie Wang, DDS, MS
Dr. Melanie Orthodontics
“I'll admit it: I was skeptical when I first encountered HIP's approach. I didn't follow the process and walked away. Big mistake. While I struggled alone, my colleagues who stayed achieved incredible growth. After years working on my mindset and health, I humbled myself and returned to HIP. The results? Unprecedented practice growth and a supportive community that pushes me forward both professionally and personally. The Practice Paradox distills everything that took me years to learn into one powerful weekend read. Luke Infinger and Dr. Kyle Fagala have created the roadmap I wish I'd had from day one. Trust the process. I learned that the hard way.”
Dr. Carter Thomas, DMD
Harvey & Thomas Orthodontics
About The Authors
Together, Kyle and Luke combine clinical insight with growth expertise to help doctors everywhere reclaim their practices—and their lives.
dr. Kyle fagala
Dr. Kyle Fagala is an orthodontist, author, speaker, president of Neon Canvas digital marketing agency, and educator who built Saddle Creek Orthodontics in Memphis while raising four kids and hosting "The Digital Orthodontist Live!" podcast. He knows firsthand what it means to balance growth with family and faith.
Luke Infinger
Luke Infinger is a marketing and business strategist, author, speaker, and co-founder of HIP, a growth partner that has guided thousands of practices through sustainable growth. A creative strategist at heart, Luke brings the unique perspective of building businesses that scale without sacrificing balance.
Who The Practice Paradox Helps
Orthodontists
Dentists
Oral surgeons
Dermatologists
audiologists
and more!
Purchase Your Copy + Take
Free Practice Personality Assessment
Every practice has a personality—yours included. Some drive rapid growth but cause burnout. Others feel balanced but stall out. Which one are you? When you purchase your book, you’ll also be invited to take the brief Practice Personality assessment that shows you:
1. Where you’re thriving and where you’re vulnerable.
2. The biggest opportunity you may be missing.
3. A personalized recommendation for your next step.
Buy your copy, take the free assessment, and unlock your personality type today!
HIP
NEON CANVAS
ION offers strategy, marketing, business coaching and training, podcasts, software, and other resources. Earnings and income statements made by ION, HIP Creative, Neon Canvas, PracticeBeacon, or any of our representatives, clients, or partners are aspirational statements of your potential. These results are not typical, and we do not guarantee that you will achieve the same outcomes. Your results will vary based on numerous factors including your personal effort, business acumen, experience, and market conditions. We are not responsible for your decisions or actions. You are solely accountable for how you use our content, training, or services. Always perform your own due diligence before making any business or financial decisions. If you have questions about our programs, methods, or services, please contact us. We’re happy to explore whether our approach aligns with your goals.
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