The Harder You Work On Your Practice, The More It Owns You
There's a reason the strategies that grew one practice destroyed another.
It's not the strategy.
It's the fit.
The Practice Paradox reveals why your personality type determines which growth strategies actually work. Your purchase includes exclusive access to the Practice Personality Assessment, the same diagnostic we use with our clients.
Why Most Practice Growth Advice Fails
You've tried the strategies. You've attended the conferences. You've implemented the systems that supposedly work for everyone.
Some of it worked. Most of it didn't. And the advice that transformed your colleague's practice? It nearly broke yours.
Here's what no one told you: Your practice personality determines everything. The leadership style that energizes one owner exhausts another. The marketing approach that feels authentic to you feels forced to someone else. The team structure that creates freedom for one doctor creates chaos for another.
The Practice Paradox is the first book that matches growth strategies to personality types. Stop forcing tactics that work against your wiring and start building a practice that actually fits who you are.
A Roadmap to Escape Burnout
WHAT YOU'LL DISCOVER INSIDE
PILLAR 1
Your Practice Personality
Why the same strategy that doubled one practice tanked another, and how to identify which type you are before you invest another dollar.
PILLAR 2
Leadership That Fits
The leadership style your personality actually supports, not the one you've been told you "should" adopt.
PILLAR 3
The Growth Framework
A systematic approach to scaling that works with your natural tendencies instead of fighting against them.
PILLAR 4
Sustainable Purpose
How to build a practice you actually want to run in 10 years, not one that owns you.
Testimonials
What Other Doctors Are Saying
“I’ve known Kyle since our days in residency, and over the years we’ve had countless conversations about how to grow a great practice without losing yourself in the process. The Practice Paradox captures that exact tension—between ambition and sustainability, between excellence and burnout. It’s full of real-world insights and fresh ideas that every orthodontist, at any stage of their journey, can learn from. This one will stick with me.”
Dr. Grant Collins, DDS, MS
Collins Orthodontics
“As someone who has worked with Neon Canvas for years, I can say undeniably that Dr. Kyle gets it! His book “The Practice Paradox” deals with something I have wrestled with for a long time—how do you keep your standards high without losing yourself in the process? This is not just any marketing book, it is a real honest roadmap to building a practice you are proud of AND having a life outside of it! If you ever felt stuck or stretched too thin, this is the book you need!”
Dr. Melanie Wang, DDS, MS
Dr. Melanie Orthodontics
“I'll admit it: I was skeptical when I first encountered HIP's approach. I didn't follow the process and walked away. Big mistake. While I struggled alone, my colleagues who stayed achieved incredible growth. After years working on my mindset and health, I humbled myself and returned to HIP. The results? Unprecedented practice growth and a supportive community that pushes me forward both professionally and personally. The Practice Paradox distills everything that took me years to learn into one powerful weekend read. Luke Infinger and Dr. Kyle Fagala have created the roadmap I wish I'd had from day one. Trust the process. I learned that the hard way.”
Dr. Carter Thomas, DMD
Harvey & Thomas Orthodontics
About The Authors
Meet a practicing orthodontist and a growth strategist who've spent years discovering why cookie-cutter advice doesn't work, and what does.
dr. Kyle fagala
Dr. Kyle Fagala is an orthodontist, author, speaker, president of Neon Canvas digital marketing agency, and educator who built Saddle Creek Orthodontics in Memphis while raising four kids and hosting "The Digital Orthodontist Live!" podcast. He knows firsthand what it means to balance growth with family and faith.
Luke Infinger
Luke Infinger is a marketing and business strategist, author, speaker, and co-founder of HIP, a growth partner that has guided thousands of practices through sustainable growth. A creative strategist at heart, Luke brings the unique perspective of building businesses that scale without sacrificing balance.
Which One Sounds Like You?
Your Answer Reveals More Than You Think
"I've systemized everything but I'm still the bottleneck."
"I do great work but I can't seem to grow without compromising quality."
"The schedule is packed but the profit isn't there."
"I want to expand but I can't clone myself."
"I didn't build this practice to be trapped by it."
"Everyone's telling me different things and I don't know who to trust."
Orthodontists
Dentists
Oral surgeons
Dermatologists
audiologists
and more!
Get the Book.
Take the Assessment.
Build the Practice That Fits.
For $19.99, you get the complete Practice Paradox book plus exclusive access to the Practice Personality Assessment. It takes five minutes and reveals your practice personality type and which growth strategies will actually work for you.
HIP
NEON CANVAS
ION offers strategy, marketing, business coaching and training, podcasts, software, and other resources. Earnings and income statements made by ION, HIP Creative, Neon Canvas, PracticeBeacon, or any of our representatives, clients, or partners are aspirational statements of your potential. These results are not typical, and we do not guarantee that you will achieve the same outcomes. Your results will vary based on numerous factors including your personal effort, business acumen, experience, and market conditions. We are not responsible for your decisions or actions. You are solely accountable for how you use our content, training, or services. Always perform your own due diligence before making any business or financial decisions. If you have questions about our programs, methods, or services, please contact us. We’re happy to explore whether our approach aligns with your goals.
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